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How does the customer lifecycle evolve with marketing?
The role of marketer goes beyond just driving awareness and generating demand, once they hand over a prospect to the sales team the job isn’t over.
 • 
Ritika Mehta
Marketing involves into customer lifecycle | Lindsay Britt (Fractional CMO)
If you think marketing ends when you drive traffic or a user becomes paying customer, then you might be wrong. In fact, it goes into complete customer…
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Ritika Mehta
Great products don’t sell itself | Angie Jones (Fractional CMO)
It can, but scalability of the idea is very limited. Marketing’s job is to communicate the value & product’s job is to deliver the value.
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Ritika Mehta
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What it takes to get paying users?
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Building in public is itself a story that sells your product
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Nocode a faster way to build products
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How video games are designed to train your brain
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Why the Next Wave of Startups Will Be Community-Led
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Freemium or Free Trial: What's for your SaaS?
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Align your team for key insights 🎯
The biggest destroyer of productivity & execution among the team is lack of communication & not providing info by the required time.🙅‍♀️
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Ritika Mehta
Should you hire a CMO or growth marketer first?
For any early stage startup, with limited resources, should you bet on generalists or specialists and at what stage, let's uncover this.
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Ritika Mehta
De-risk to validate the idea
Don’t validate idea from your own perspective, de-risk the idea by validating the information and then build an MVP.
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Ritika Mehta
Solve harder problems with MVP
Even if the idea is worth a billion dollar it can’t bypass certain check points if the MVP isn’t impactful.
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Ritika Mehta
Specify solution based group persona
Any form of communication with the audience require clear understanding of target persona and here’s how to create Ideal customer profile.
 • 
Ritika Mehta
Quick product positioning exercise
What if you're in a very crowded market category, how will you make your customers buy your product? This product positioning exercise will help you…
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Ritika Mehta
AI + Human mind + Marketing
Will AI change the way human make purchases & will it affect the way brands carry out marketing? + it's a relaunch party of this newsletter.
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Ritika Mehta
Missing out on product positioning at the early stage
A lot of startups suffer after initial growth because they can’t figure out what they are building & for whom.
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Ritika Mehta
Founder’s guide to Product Marketing: Startup to Unicorn
For any stage founder, MVP to startup to unicorn, product marketing is something you'll have to start from day one ideation - here's all about it's why…
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Ritika Mehta
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by Default CMO
by Default CMO
The science & art behind marketing, decoding masteries & unconventional takes on Fractional CMOs and the next big trends.

by Default CMO

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