Ritika - by Default CMO

Ritika - by Default CMO

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What it takes to get paying users?
The underline principle of knowing customer journey from being unknown to being obsessed with the brand.
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Ritika Mehta
Building in public is itself a story that sells your product
Once you start building in public you're sharing how you build it, for whom you build it & also build a connection with your users.
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Ritika Mehta
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Nocode a faster way to build products
Know its concept, scope, tools & resources, monetizing & things you might wonder - with Sahil Patel.
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Ritika Mehta
Why the Next Wave of Startups Will Be Community-Led
Entrepreneurs, creators, and businesses are finding that having a community first is the fastest way to launch and sell their content and products.
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Ritika Mehta
How video games are designed to train your brain
We never give up when we lose a game, only focus on winning it, & try different things until we have another win 🏆.
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Ritika Mehta
Freemium or Free Trial: What's for your SaaS?
How your go-to-market strategy can help you decide which pricing model to opt for: Freemium or Free Trial?
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Ritika Mehta
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Cold emails: how founders can elevate early users & press👋
Issue 12 🪜: The reputation of cold emails have gone so bad that founders try to shy away from it. But when done in the right way, they are super…
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Ritika Mehta
Era of Memes and Marketing
In this meme culture, how brands & individuals are elevating it as a powerful marketing strategy - with Dagobert Renouf
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Ritika Mehta
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The importance of value proposition
68% of B2B companies struggle to define a clear value proposition. How you can build a killer value proposition that forms the bedrock of your marketing…
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Ritika Mehta
Build a simple Marketing Structure to win customers
Issue 15 🪜: At early stage startup, (non)marketing lovers need to play more with simple marketing psychology to win customers & build a strong brand…
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Ritika Mehta
The Pain Point Formula
100% of times your product is all about understanding people & improving the experience with the challenges they face.
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Ritika Mehta
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Transitioning from Product Manager to a Founder
Or founder to PM. What does a Product Manager do? How to get started for the role? - with Yihui
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Ritika Mehta
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