Archive - Ritika - by Default CMO

Your marketing isn’t the problem but your understanding of customers is.

And your content isn’t broken, it’s just unsupervised (- by your customers).

May 26 •

Frameworks vs Systems

Frameworks are like gym memberships, great until you forget to use them 🤷‍♀️.

May 6 •

April 2025

March 2025

Urgent needs meet quick solutions

The rise and fall of urgent market needs 🎢

Mar 29 •

February 2025

How much customer-centric is your brand?

Or you're building your product based on assumptions?🤔

Feb 26 •

January 2025

Action first, confidence second!

And not the other way around. Waiting for Success Is Holding You Back.

Jan 18 •

September 2024

The importance of value proposition

68% of B2B companies struggle to define a clear value proposition. How you can build a killer value proposition that forms the bedrock of your marketing…

Sep 13, 2024 •

August 2024

Finding problem fit solution

Your customers don’t care about the solution you provide them. They connect with problems which lead you to innovate the solution.

Aug 29, 2024 •

July 2024

FIRING can be harder than HIRING

The art of letting go: The painful process of firing team members in a startup, while challenging and emotionally draining, ultimately teaches valuable…

Jul 19, 2024 •

May 2024

Introducing free Marketing Audit system🤩

For marketing to influence your product & customers, it’s important to understand the business & its goals first and the best way to do it is by…

May 28, 2024 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts