Ritika - What's by Default

What if Pinterest paid you for having great taste?

Meet Benable 🤝: It just might be the Marie Kondo of my internet chaos (and it even pays you for it).

Oct 23 • 

Ritika Mehta

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High Valuation, Low Validation: A Pre-Seed Silent Killer

The only thing scaling faster than growth charts? Startup valuations. It’s 2025 — every idea comes with a complimentary $8M cap table.😒

Oct 13 • 

Ritika Mehta

1

September 2025

Beyond the product demo: Four signals that win investors over.

Spoiler: The best product rarely wins. It's the best-distribution that does.

Sep 30 • 

Ritika Mehta

1

August 2025

The future moves faster than we can adapt

Most people can’t and don’t want to move as fast as innovators & how VC's invest in these opportunities.

Aug 7 • 

Ritika Mehta

2

July 2025

Why more founders are choosing bootstrap first, raise later?

The quiet comeback of bootstrapping in a VC-dominated world. It isn’t anti-VC. It’s pre-VC.

Jul 31 • 

Ritika Mehta

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A personal financial structure to build wealth.

Stop letting random numbers decide if you deserve that iced latte or financial freedom.

Jul 25 • 

Ritika Mehta

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My AI Stack That Helped Me Increase Revenue by 60%

Turns out building an AI system can turn you into an assistant to these tools 🤷‍♀️

Jul 15 • 

Ritika Mehta

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To be heard, start by being relatable

To be remembered, finish by being yourself. That’s how you earn attention and trust.

Jul 11 • 

Ritika Mehta

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May 2025

Your marketing isn’t the problem but your understanding of customers is.

And your content isn’t broken, it’s just unsupervised (- by your customers).

May 26 • 

Ritika Mehta

1

Frameworks vs Systems

Frameworks are like gym memberships, great until you forget to use them 🤷‍♀️.

May 6 • 

Ritika Mehta

1

April 2025

You Don’t Need to Create More Content. You Need This.

Engagement isn’t a myth. You’re just doing it backwards. Real content create conversation and conversation converts into customers.

Apr 30 • 

Ritika Mehta

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Why Most Founders Can’t Find Their First Customers

Finding customers shouldn’t feel like a dating app.

Apr 26 • 

Ritika Mehta