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Solve harder problems with MVP
Even if the idea is worth a billion dollar it can’t bypass certain check points if the MVP isn’t impactful.
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Ritika Mehta
August 2023
July 2023
June 2023
AI + Human mind + Marketing
Will AI change the way human make purchases & will it affect the way brands carry out marketing? + it's a relaunch party of this newsletter.
 • 
Ritika Mehta
Missing out on product positioning at the early stage
A lot of startups suffer after initial growth because they can’t figure out what they are building & for whom.
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Ritika Mehta
May 2023
Founder’s guide to Product Marketing: Startup to Unicorn
For any stage founder, MVP to startup to unicorn, product marketing is something you'll have to start from day one ideation - here's all about it's why…
 • 
Ritika Mehta
1
Illusional numbers in Product Marketing
It's a magic wave 🪄: The art is to convert numbers into how much impact product marketing brings to your product.
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Ritika Mehta
April 2023
March 2023
Freemium or Free Trial: What's for your SaaS?
How your go-to-market strategy can help you decide which pricing model to opt for: Freemium or Free Trial?
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Ritika Mehta
2
The power of writing & sharing with the world
What started as a startup documentary newsletter turned into a personal brand (getting high-price clients without being salezy 🤫)
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Ritika Mehta
February 2023
Clear written down vision is better than an idea
How clear have you ever tried to describe your startup and people just get it?
 • 
Ritika Mehta
What it takes to get paying users?
The underline principle of knowing customer journey from being unknown to being obsessed with the brand.
 • 
Ritika Mehta
© 2023 Ritika Mehta
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