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How much customer-centric is your brand?
Or you're building your product based on assumptions?🤔
Feb 26
•
Ritika Mehta
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How much customer-centric is your brand?
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January 2025
Action first, confidence second!
And not the other way around. Waiting for Success Is Holding You Back.
Jan 18
•
Ritika Mehta
1
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Action first, confidence second!
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September 2024
The importance of value proposition
68% of B2B companies struggle to define a clear value proposition. How you can build a killer value proposition that forms the bedrock of your marketing…
Sep 13, 2024
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Ritika Mehta
3
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The importance of value proposition
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August 2024
Finding problem fit solution
Your customers don’t care about the solution you provide them. They connect with problems which lead you to innovate the solution.
Aug 29, 2024
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Ritika Mehta
2
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Finding problem fit solution
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July 2024
FIRING can be harder than HIRING
The art of letting go: The painful process of firing team members in a startup, while challenging and emotionally draining, ultimately teaches valuable…
Jul 19, 2024
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Ritika Mehta
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FIRING can be harder than HIRING
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May 2024
Introducing free Marketing Audit system🤩
For marketing to influence your product & customers, it’s important to understand the business & its goals first and the best way to do it is by…
May 28, 2024
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Ritika Mehta
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Introducing free Marketing Audit system🤩
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April 2024
Communities to support VC ecosystem
To bring the most value to its startups, VCs not only invest in them but also help them build strategical growth to speed up success rate.
Apr 30, 2024
•
Ritika Mehta
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Communities to support VC ecosystem
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March 2024
How does the customer lifecycle evolve with marketing?
The role of marketer goes beyond just driving awareness and generating demand, once they hand over a prospect to the sales team the job isn’t over.
Mar 28, 2024
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Ritika Mehta
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How does the customer lifecycle evolve with marketing?
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February 2024
Marketing involves into customer lifecycle | Lindsay Britt (Fractional CMO)
If you think marketing ends when you drive traffic or a user becomes paying customer, then you might be wrong. In fact, it goes into complete customer…
Feb 29, 2024
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Ritika Mehta
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Marketing involves into customer lifecycle | Lindsay Britt (Fractional CMO)
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January 2024
Great products don’t sell itself | Angie Jones (Fractional CMO)
It can, but scalability of the idea is very limited. Marketing’s job is to communicate the value & product’s job is to deliver the value.
Jan 20, 2024
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Ritika Mehta
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Great products don’t sell itself | Angie Jones (Fractional CMO)
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December 2023
Align your team for key insights 🎯
The biggest destroyer of productivity & execution among the team is lack of communication & not providing info by the required time.🙅♀️
Dec 16, 2023
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Ritika Mehta
1
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Align your team for key insights 🎯
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November 2023
Should you hire a CMO or growth marketer first?
For any early stage startup, with limited resources, should you bet on generalists or specialists and at what stage, let's uncover this.
Nov 28, 2023
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Ritika Mehta
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Should you hire a CMO or growth marketer first?
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