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Solve harder problems with MVP
Even if the idea is worth a billion dollar it can’t bypass certain check points if the MVP isn’t impactful.
19 hrs ago
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Ritika Mehta
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Solve harder problems with MVP
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August 2023
Specify solution based group persona
Any form of communication with the audience require clear understanding of target persona and here’s how to create Ideal customer profile.
Aug 31
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Ritika Mehta
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Specify solution based group persona
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July 2023
Quick product positioning exercise
What if you're in a very crowded market category, how will you make your customers buy your product? This product positioning exercise will help you…
Jul 28
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Ritika Mehta
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Quick product positioning exercise
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June 2023
AI + Human mind + Marketing
Will AI change the way human make purchases & will it affect the way brands carry out marketing? + it's a relaunch party of this newsletter.
Jun 28
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Ritika Mehta
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AI + Human mind + Marketing
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Missing out on product positioning at the early stage
A lot of startups suffer after initial growth because they can’t figure out what they are building & for whom.
Jun 20
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Ritika Mehta
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Missing out on product positioning at the early stage
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May 2023
Founder’s guide to Product Marketing: Startup to Unicorn
For any stage founder, MVP to startup to unicorn, product marketing is something you'll have to start from day one ideation - here's all about it's why…
May 31
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Ritika Mehta
3
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Founder’s guide to Product Marketing: Startup to Unicorn
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1
Illusional numbers in Product Marketing
It's a magic wave 🪄: The art is to convert numbers into how much impact product marketing brings to your product.
May 13
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Ritika Mehta
1
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Illusional numbers in Product Marketing
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April 2023
What if You have 2 Minutes to Convert a Visitor?
How would you do it? The more specified approach you have, the clear you're able to deliver the message and shorten the customer acquisition process.
Apr 8
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Ritika Mehta
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What if You have 2 Minutes to Convert a Visitor?
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March 2023
Freemium or Free Trial: What's for your SaaS?
How your go-to-market strategy can help you decide which pricing model to opt for: Freemium or Free Trial?
Mar 23
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Ritika Mehta
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Freemium or Free Trial: What's for your SaaS?
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The power of writing & sharing with the world
What started as a startup documentary newsletter turned into a personal brand (getting high-price clients without being salezy 🤫)
Mar 3
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Ritika Mehta
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The power of writing & sharing with the world
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February 2023
Clear written down vision is better than an idea
How clear have you ever tried to describe your startup and people just get it?
Feb 17
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Ritika Mehta
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Clear written down vision is better than an idea
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What it takes to get paying users?
The underline principle of knowing customer journey from being unknown to being obsessed with the brand.
Feb 8
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Ritika Mehta
3
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What it takes to get paying users?
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