Archive - by Default CMO

How much customer-centric is your brand?

Or you're building your product based on assumptions?🤔

Feb 26 •

January 2025

Action first, confidence second!

And not the other way around. Waiting for Success Is Holding You Back.

Jan 18 •

September 2024

The importance of value proposition

68% of B2B companies struggle to define a clear value proposition. How you can build a killer value proposition that forms the bedrock of your marketing…

Sep 13, 2024 •

August 2024

Finding problem fit solution

Your customers don’t care about the solution you provide them. They connect with problems which lead you to innovate the solution.

Aug 29, 2024 •

July 2024

FIRING can be harder than HIRING

The art of letting go: The painful process of firing team members in a startup, while challenging and emotionally draining, ultimately teaches valuable…

Jul 19, 2024 •

May 2024

Introducing free Marketing Audit system🤩

For marketing to influence your product & customers, it’s important to understand the business & its goals first and the best way to do it is by…

May 28, 2024 •

April 2024

Communities to support VC ecosystem

To bring the most value to its startups, VCs not only invest in them but also help them build strategical growth to speed up success rate.

Apr 30, 2024 •

March 2024

How does the customer lifecycle evolve with marketing?

The role of marketer goes beyond just driving awareness and generating demand, once they hand over a prospect to the sales team the job isn’t over.

Mar 28, 2024 •

February 2024

Marketing involves into customer lifecycle | Lindsay Britt (Fractional CMO)

If you think marketing ends when you drive traffic or a user becomes paying customer, then you might be wrong. In fact, it goes into complete customer…

Feb 29, 2024 •

January 2024

Great products don’t sell itself | Angie Jones (Fractional CMO)

It can, but scalability of the idea is very limited. Marketing’s job is to communicate the value & product’s job is to deliver the value.

Jan 20, 2024 •

December 2023

Align your team for key insights 🎯

The biggest destroyer of productivity & execution among the team is lack of communication & not providing info by the required time.🙅‍♀️

Dec 16, 2023 •

November 2023

Should you hire a CMO or growth marketer first?

For any early stage startup, with limited resources, should you bet on generalists or specialists and at what stage, let's uncover this.

Nov 28, 2023 •

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