Introducing free Marketing Audit system🤩
For marketing to influence your product & customers, it’s important to understand the business & its goals first and the best way to do it is by conducting a marketing audit.
Welcome to the 61st edition.
I have a question for marketers and founders - when did you last conduct a marketing audit?
Recently I had a chance to work with a brilliant B2B founder who came to me to align their product marketing strategy.
They were struggling with defining who their ideal customer should be and had created multiple target segments which conflicted with their positioning and messaging everywhere.
To bring direction to the strategy, start with a marketing audit. And because I've worked with many startups till now I was able to bring key insights that otherwise would have been missed through this Marketing Audit System.
Here's the overview of the elements it will cover:
Unclear goals, OKRs
Missed on product positioning or messaging
Don’t have a defined or clear ideal customer profile
Too broad or narrow target audience
Unclear marketing priorities
Try everything but still don’t see much growth
Haven’t reached product-market fit
Not-so-strong brand image
I've created this and been working on it with marketing leaders and founders (especially those who haven’t invested much in marketing and their product has reached enough high with word-of-month or sales efforts) to constantly improve it to make it impactful.
What can you expect in this marketing audit system?
Step-by-step strategy and execution - Know exactly where to start, what to do and how to do and everything else you need to audit your marketing strategy.
Proven way to conduct marketing audit - The system is created after working & experimenting with many B2B early-growth stage startups.
A complete guided framework - A 5 chapter guide created to work through this Marketing Audit System.
As you’ll conduct a marketing audit you’ll have so much rich material to make decisions from.
Once you have the access to company’s capabilities, weaknesses, strengths and opportunities that lie within the marketing strategy, you’ll be clear with who it’s for, what it’s for and how to communicate the product to customers.
It is especially helpful when you’re at an early stage trying to expand your reach to multiple customer segments.
TL;DR: Auditing isn’t all about numbers, data or analytics, in fact, it needs to run through dashboards, funnels, automation flow, frameworks and long & short-term strategy with a detailed understanding of customer journey funnel: awareness, lead, MQL/SQL, conversion, customer, retention/referral.
Marketing quick reads 👩🏫
Networking is overrated.
A strategic approach to reaching 4 million users in a crowded market - a story of Hunter
Your ideal customer profile isn’t your early customer profile - how to create and validate one.
Do you feel lost in your career?
Thanks for reading! Until next time!
Ritika 👋
🚨PS: Looking for a tried-and-tested Marketing Leader, book a discovery call or connect here.
- If you’re a first-time founder looking for curated resources, download here.
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