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Building in public is itself a story that sells your product
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Building in public is itself a story that sells your product

Once you start building in public you're sharing how you build it, for whom you build it & also build a connection with your users.

Ritika Mehta
Jun 26, 2021
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Building in public is itself a story that sells your product
ritikamehta.substack.com

Hey everyone👋, welcome to the 13th newsletter.


With building in public you’re not only documenting the process but you’re building leverage, which helps in the long run. Founder’s build in public, share their struggles & vulnerabilities and bring people along with the journey.

Usually building in public has a back story for most people. For me, I build a product last year, only promoted it a few times, didn’t get many users or feedback & didn’t make any sales. Ultimately, it failed, I wasted my money, hence lesson learned.

Currently, I’m building something new, got some good feedback & I’m already working on building its visibility by building in public.

And I’m not only doing this on Twitter but I’m sharing about it on this newsletter & Medium blog; never rely on one platform.

Build and distribute product

Why building in public is so effective:

  1. You get users

  2. You help other founders/builders, in so many ways (indirectly or directly) - motivate them, they might be stuck somewhere, aternative tools, new things to try out, etc.

  3. You’re building your own brand & visibility

  4. Build up trust

  5. You become your own PR - you don’t have to spend money on paid ads, PRs, media agency to distribute your work. You’ll automatically attract them.

Twitter avatar for @_ritikamehtaRitika Mehta @_ritikamehta
I have realized after starting #buildinpublic & writing, I've got more media attention, interviews & features than ever before. Once you start building in public you become your own media agency (without paying for it).

June 25th 2021

7 Likes

Here’s how you can build in public:

  • Share the process, lessons, problems, solutions - all the things you go through while building the product silently.

  • Choose a platform - remember Twitter is not the only place where people build in public. Maria from LinguaTrip is building a community, products, & her personal brand on Instagram.

  • Observe & learn from other people building in public.

Remember while building in public you need to know how much to share & what to share. Sometimes there are things that don’t require too much transparency.

Some of your ideas may cause others to lash out and criticize you. If you want to build in public, you have to be able to withstand some level of public critique. Although, you can mostly brush it off, it is jolting at the start when what you thought was a great idea becomes weaponized. — Brandon Zhan


Build-in Public launches 🚀

Struggling how to build in public (a really great analysis), see this 👇🏻

Twitter avatar for @roma_i_mIvan Romanovich 🧐 @roma_i_m
BuildInPublic Twitter Inspiration Handbook I analyzed about 200 #BuildInPublic twitter accounts, collected the best practices of #BuildingInPublic and grouped them into categories. Hope you find it useful. Thread🔽

May 11th 2021

12 Retweets72 Likes

Vsjo

Yihui is building Vsjo - A gratitude journal with a visual focus. She launched it to her early beta testers recently. Here’s why she’s building it 👇🏻

Twitter avatar for @empirepowderYihui 🎐 @empirepowder
Building something close to home. I've been on the journey of self-discovery, and one benefit I learned is the power of gratitude. It's hard to show it without sounding like a fortune cookie so what better way to talk about it than by making it? This is why I'm building VSJO:

April 23rd 2021

17 Likes

I’m myself a big believer of gratitude & how it has changed my mindset - especially I’ve stopped worrying about small or big things in my life & go with the flow. Gratitude is the key.

If you’re too tired of writing every day, give it a try to visual gratitude.


Hey Its Harold

Kyleigh Smith is building Hey Its Harold. What I love about her building in public process is such a great amount of transparency.

Twitter avatar for @bagelsangranolaKyleigh Smith @bagelsangranola
As of today I'm starting to build my side project in public! It's called @hey_its_harold, a habit tracker that you can actually stick to. Here are my stats so far: 📅 4 months in 👥 6 users 🤳 287 responses logged ⌛️2 on waitlist 💰 $0 MRR 💸 ~$20/mo costs Thread 👇

August 31st 2020

10 Retweets131 Likes

Some musings 🥁

  • I have also created a free First-time founder’s resource, which you can download & share and I’ve updated it with new links yesterday.

  • Here’s a newsletter I discovered on how startups got their first 1000 subscribers or users. You can learn a lot from these success stories.

  • Jackson wrote about Quitting months ago but I stumbled upon it recently. It said, how we force ourselves to keep doing the projects we are no longer interested in just because we've invested a lot of time & energy in building them.

  • Old but the title is enough to make you read it - How to waste your career, one comfortable year at a time.

  • Currently, Aletheia has become my favorite artist 👇🏻

Twitter avatar for @delivrealAletheia Délivré 🌳 @delivreal
Treasure what’s finite.
Pitcher with water representing “our resources” and 6 different cups representing: side project, family time, walks, reading/writing/learning, rest, and saying no. Choose your vessels carefully.

June 20th 2021

67 Retweets320 Likes

Until next time 👋!

Connect with me on Twitter 🐦

Founder’s Corner:

  • Want angel investment or help with product strategy? Let’s talk.

  • I have created this curated resource for first-time founders which includes almost everything you’re looking for.

  • Founder’s guide to building a community.

If you enjoyed this newsletter share it with your friends & read the past issues here.

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A big thanks for reading & sharing!

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Building in public is itself a story that sells your product
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8ɃIT
Writes Trading Bitcoin Jun 27, 2021Liked by Ritika Mehta

it's the best strategy, ever: https://www.indiehackers.com/post/building-in-the-open-buildintheopen-51b3ae613b

i've built a platform specifically designed to do just that: yen.chat

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