Hi 👋,

I'm Ritika, Product Marketer and SaaS founder working with tech early-stage to unicorn startups.

This newsletter in a few bullet points:

• Product Marketing: Product positioning & messaging, understanding customers & their Job-to-be-done, how to communicate in the market and what go-to-market activities to carry out & where.

• How a tech founder tries to acquire customers and expand the product by offering multiple solutions within a product but is frustrated by competitors and not knowing what actually works.

• Building and running a startup as a non-tech founder, building a team, raising funds, failing and building again - my personal experiences.

• Trends & how it’s changing the way companies do marketing & human psychology.

• “$2 million were about to be wired & the next day the deal got cancelled. 4 years after the company is generating $45 million dollars a year with 20,000+ customers” and sometimes stories like these from my founder friends.

This newsletter is written for everyone from product builders, marketers, founders, investors and it includes everything I've learned in the process of building & failing startup and working with startups as a product marketer. My goal is to build a community where they can find support & acknowledgement.

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Popular posts

• Missing out on product positioning at the early stage

• Founder’s guide to Product Marketing: Startup to Unicorn

• Cycle of Algorithm

• A great founding team to build a successful startup

• Raising funds for your side project 💰

• Why the Next Wave of Startups Will Be Community-Led

• 👋 What Clubhouse has taught to Founders?

• Why building a winning product experience matter?

Here’s what people are saying:

• “The best advice & actionable tips I’ve seen so far in this year.”

• “Loved the style of your newsletter! Keep it up.”

• “Loved your newsletter addition on Clubhouse this week, Ritika. You shared how CH couldn’t do just that.”

• “Wow! This is awesome. Love how you've weaved answers with relevant tweets.”

• "You're doing amazing work with your newsletter to share insights about running a startup and more with readers!"

Lolita Taub @lolitataub

💯 I agree w/@_ritikamehta’s perspective on exit valuations. If you’re looking to sell your co, know that valuation isn't based solely on a revenue multiple but on how your co is doing & the potential future growth. Rd more on below. ritikamehta.substack.com/p/the-valuatio…

ritikamehta.substack.comThe valuation myths founders are told about sellingIssue 11 🪜: To the founders who are considering selling their early-stage startup, product, or side project. Here’s how to find the right valuation even with no profits.

5:20 PM ∙ Dec 20, 2021

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Moyesa & Co. 👋 @MoyesaCo

“Valuation isn't on the basis 2x - 10x - 30x of what a company is making today but on the set of how it's doing and the potential future growth.” — @_ritikamehta ⭐️ via @femstreet Your weekend read 📖 ritikamehta.substack.com/p/the-valuatio…

ritikamehta.substack.comThe valuation myths founders are told about sellingIssue 11 🪜: To the founders who are considering selling their early-stage startup, product, or side project. Here’s how to find the right valuation even with no profits.

6:04 PM ∙ Nov 28, 2021

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raghavam @stfuRaghav

Yesterday I gave a seminar on NFT in my college and used some bits and pieces from @_ritikamehta's newsletter about NFT. It also helped me discover some more useful links. Everybody liked the presentation and got a good feedback, Thanks Ritika!!

2:38 AM ∙ Jun 22, 2021

Anna Grigoryan 🇱🇹 @angrigoryan__

Devouring the newsletter from @_ritikamehta . She has so much great advice for founders starting from investments to community building. Really appreciate her perspective on thigs! Check her article on getting funding, it's the best I've read so far.

ritikamehta.substack.comRaising funds for your side project 💰Issue 10 🪜: Can your small side project be funded? Where to start from? How to reach out to investors? Here’s everything you need to know.

2:46 PM ∙ Mar 14, 2022

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Safwaan Takathur @SafwaanTakathur

@_ritikamehta I got a lot of value from this article about #buildinpublic ,the first being this hashtag that I didn’t even know existed 😬😂. It’s definitely worth the read ritikamehta.substack.com/p/building-in-…

ritikamehta.substack.comBuilding in public is itself a story that sells your productOnce you start building in public you’re sharing how you build it, for whom you build it & also build a connection with your users.

12:48 PM ∙ Feb 11, 2022

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