Hi 👋,

I'm Ritika, a Product + Marketing strategist and Advisor working in the tech industry, and previously I’ve built 2 startups with one exit.

The newsletter in a few bullet points:

• Building and running a startup as a non-tech founder, building a team, raising funds, failing and building again - my personal experiences.

• What strategies do companies (like TikTok, OpenSea, etc.) use to acquire, retain, grow and engage users?

• Trends & how it’s changing the way we use the internet & human psychology.

• “$2 million were about to be wired & the next day the deal got cancelled. 4 years after the company is generating $45 million dollars a year with 20,000+ customers” and sometimes stories like these from my founder friends.

This newsletter is written for founders (and aspiring ones) including everything I've learned in the process of building & failing startup. It's not about the CEOs but those founders who want to take their idea from 0 to space. My goal is to build a community where they can find support & acknowledgement.

Connect with me on Twitter

Popular posts

• Cycle of Algorithm

• Product strategy is more about people than your product

• How video games are designed to train your brain

• Build a simple Marketing Structure to win customers

• A great founding team to build a successful startup

• Building in public is itself a story that sells your product

• Raising funds for your side project 💰

• Why the Next Wave of Startups Will Be Community-Led

• 👋 What Clubhouse has taught to Founders?

Here’s what people are saying:

• “The best advice & actionable tips I’ve seen so far in this year.”

• “Loved the style of your newsletter! Keep it up.”

• “Loved your newsletter addition on Clubhouse this week, Ritika. You shared how CH couldn’t do just that.”

• “Wow! This is awesome. Love how you've weaved answers with relevant tweets.”

• "You're doing amazing work with your newsletter to share insights about running a startup and more with readers!"

Lolita Taub @lolitataub

💯 I agree w/@_ritikamehta’s perspective on exit valuations. If you’re looking to sell your co, know that valuation isn't based solely on a revenue multiple but on how your co is doing & the potential future growth. Rd more on below. ritikamehta.substack.com/p/the-valuatio…The valuation myths founders are told about sellingIssue 11 🪜: To the founders who are considering selling their early-stage startup, product, or side project. Here’s how to find the right valuation even with no profits.ritikamehta.substack.com

December 20th 2021

3 Retweets10 Likes

Moyesa & Co. 👋 @MoyesaCo

“Valuation isn't on the basis 2x - 10x - 30x of what a company is making today but on the set of how it's doing and the potential future growth.” — @_ritikamehta ⭐️ via @femstreet Your weekend read 📖 ritikamehta.substack.com/p/the-valuatio…The valuation myths founders are told about sellingIssue 11 🪜: To the founders who are considering selling their early-stage startup, product, or side project. Here’s how to find the right valuation even with no profits.ritikamehta.substack.com

November 28th 2021

3 Retweets3 Likes

raghavam @stfuRaghav

Yesterday I gave a seminar on NFT in my college and used some bits and pieces from @_ritikamehta's newsletter about NFT. It also helped me discover some more useful links. Everybody liked the presentation and got a good feedback, Thanks Ritika!!

June 22nd 2021

1 Like

Anna Grigoryan 🇱🇹 @angrigoryan__

Devouring the newsletter from @_ritikamehta . She has so much great advice for founders starting from investments to community building. Really appreciate her perspective on thigs! Check her article on getting funding, it's the best I've read so far. Raising funds for your side project 💰Issue 10 🪜: Can your small side project be funded? Where to start from? How to reach out to investors? Here’s everything you need to know.ritikamehta.substack.com

March 14th 2022

1 Retweet2 Likes

Safwaan Takathur @SafwaanTakathur

@_ritikamehta I got a lot of value from this article about #buildinpublic ,the first being this hashtag that I didn’t even know existed 😬😂. It’s definitely worth the read ritikamehta.substack.com/p/building-in-…Building in public is itself a story that sells your productOnce you start building in public you’re sharing how you build it, for whom you build it & also build a connection with your users.ritikamehta.substack.com

February 11th 2022

1 Retweet2 Likes

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