What if you're in a very crowded market category, how will you make your customers buy your product? This product positioning exercise will help you build exactly that connection.
Hi Ritika, this is very helpful. I was hired as a social media and community manager at a Startup. I got to find out that I am their first marketing hire.
So I have a lot of foundational work to do. I have read content marketing and growth marketing articles because I don't think crafting a social media strategy without properly understanding the target audience will yield good results.
But the product positioning exercise helped greatly. At least I have an idea of proper positioning. Thank you very much for sharing.
Hi Ritika, this is very helpful. I was hired as a social media and community manager at a Startup. I got to find out that I am their first marketing hire.
So I have a lot of foundational work to do. I have read content marketing and growth marketing articles because I don't think crafting a social media strategy without properly understanding the target audience will yield good results.
But the product positioning exercise helped greatly. At least I have an idea of proper positioning. Thank you very much for sharing.