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How does the customer lifecycle evolve with marketing?
The role of marketer goes beyond just driving awareness and generating demand, once they hand over a prospect to the sales team the job isn’t over.
Mar 28
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Ritika Mehta
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How does the customer lifecycle evolve with marketing?
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February 2024
Marketing involves into customer lifecycle | Lindsay Britt (Fractional CMO)
If you think marketing ends when you drive traffic or a user becomes paying customer, then you might be wrong. In fact, it goes into complete customer…
Feb 29
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Ritika Mehta
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Marketing involves into customer lifecycle | Lindsay Britt (Fractional CMO)
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January 2024
Great products don’t sell itself | Angie Jones (Fractional CMO)
It can, but scalability of the idea is very limited. Marketing’s job is to communicate the value & product’s job is to deliver the value.
Jan 20
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Ritika Mehta
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Great products don’t sell itself | Angie Jones (Fractional CMO)
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December 2023
Align your team for key insights 🎯
The biggest destroyer of productivity & execution among the team is lack of communication & not providing info by the required time.🙅♀️
Dec 16, 2023
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Ritika Mehta
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Align your team for key insights 🎯
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November 2023
Should you hire a CMO or growth marketer first?
For any early stage startup, with limited resources, should you bet on generalists or specialists and at what stage, let's uncover this.
Nov 28, 2023
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Ritika Mehta
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Should you hire a CMO or growth marketer first?
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October 2023
De-risk to validate the idea
Don’t validate idea from your own perspective, de-risk the idea by validating the information and then build an MVP.
Oct 28, 2023
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Ritika Mehta
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De-risk to validate the idea
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September 2023
Solve harder problems with MVP
Even if the idea is worth a billion dollar it can’t bypass certain check points if the MVP isn’t impactful.
Sep 30, 2023
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Ritika Mehta
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Solve harder problems with MVP
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August 2023
Specify solution based group persona
Any form of communication with the audience require clear understanding of target persona and here’s how to create Ideal customer profile.
Aug 31, 2023
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Ritika Mehta
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Specify solution based group persona
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July 2023
Quick product positioning exercise
What if you're in a very crowded market category, how will you make your customers buy your product? This product positioning exercise will help you…
Jul 28, 2023
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Ritika Mehta
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Quick product positioning exercise
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June 2023
AI + Human mind + Marketing
Will AI change the way human make purchases & will it affect the way brands carry out marketing? + it's a relaunch party of this newsletter.
Jun 28, 2023
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Ritika Mehta
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AI + Human mind + Marketing
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Missing out on product positioning at the early stage
A lot of startups suffer after initial growth because they can’t figure out what they are building & for whom.
Jun 20, 2023
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Ritika Mehta
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Missing out on product positioning at the early stage
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May 2023
Founder’s guide to Product Marketing: Startup to Unicorn
For any stage founder, MVP to startup to unicorn, product marketing is something you'll have to start from day one ideation - here's all about it's why…
May 31, 2023
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Ritika Mehta
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Founder’s guide to Product Marketing: Startup to Unicorn
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