Archive - by Default CMO

How does the customer lifecycle evolve with marketing?

The role of marketer goes beyond just driving awareness and generating demand, once they hand over a prospect to the sales team the job isn’t over.

Mar 28 •

February 2024

Marketing involves into customer lifecycle | Lindsay Britt (Fractional CMO)

If you think marketing ends when you drive traffic or a user becomes paying customer, then you might be wrong. In fact, it goes into complete customer…

Feb 29 •

January 2024

Great products don’t sell itself | Angie Jones (Fractional CMO)

It can, but scalability of the idea is very limited. Marketing’s job is to communicate the value & product’s job is to deliver the value.

Jan 20 •

December 2023

Align your team for key insights 🎯

The biggest destroyer of productivity & execution among the team is lack of communication & not providing info by the required time.🙅‍♀️

Dec 16, 2023 •

November 2023

Should you hire a CMO or growth marketer first?

For any early stage startup, with limited resources, should you bet on generalists or specialists and at what stage, let's uncover this.

Nov 28, 2023 •

October 2023

De-risk to validate the idea

Don’t validate idea from your own perspective, de-risk the idea by validating the information and then build an MVP.

Oct 28, 2023 •

September 2023

Solve harder problems with MVP

Even if the idea is worth a billion dollar it can’t bypass certain check points if the MVP isn’t impactful.

Sep 30, 2023 •

August 2023

Specify solution based group persona

Any form of communication with the audience require clear understanding of target persona and here’s how to create Ideal customer profile.

Aug 31, 2023 •

July 2023

Quick product positioning exercise

What if you're in a very crowded market category, how will you make your customers buy your product? This product positioning exercise will help you…

Jul 28, 2023 •

June 2023

AI + Human mind + Marketing

Will AI change the way human make purchases & will it affect the way brands carry out marketing? + it's a relaunch party of this newsletter.

Jun 28, 2023 •

Missing out on product positioning at the early stage

A lot of startups suffer after initial growth because they can’t figure out what they are building & for whom.

Jun 20, 2023 •

May 2023

Founder’s guide to Product Marketing: Startup to Unicorn

For any stage founder, MVP to startup to unicorn, product marketing is something you'll have to start from day one ideation - here's all about it's why…

May 31, 2023 •

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