Hi 👋,

I'm Ritika, full-time Product Marketer and Advisor working in the tech and previously built 2 startups (WorkMap, BeyondExecute).

The newsletter in a few bullet points:

  • Product Marketing: go-to-market strategy (product positioning in a way it reaches to right people & drive revenue) , in-product experience (creating customer lifecycle that wins over competitors) and buying & acquisition process of customers (understanding the customers).

  • Building and running a startup as a non-tech founder, building a team, raising funds, failing and building again - my personal experiences.

  • What strategies do companies (like TikTok, OpenSea, etc.) use to acquire, retain, grow and engage users?

  • Trends & how it’s changing the way we use the internet & human psychology.

  • $2 million were about to be wired & the next day the deal got cancelled. 4 years after the company is generating $45 million dollars a year with 20,000+ customers” and sometimes stories like these from my founder friends.

This newsletter is written for everyone from product builder, marketers, founders, investors and it includes everything I've learned in the process of building & failing startup and working with startups as a product marketer. My goal is to build a community where they can find support & acknowledgement.

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Startups, Product Marketing, strategies and decoding masteries & unconventional takes from next big trends.


Ritika Mehta

Product Marketer & Founder @10x