Twitter: Ocean full of possibilities 🌊
How to take leverage of Twitter & get the best out of it? - with Masooma
Hey everyone👋, welcome to the 9th newsletter.
What would you answer to this question?
For me, Twitter is a place to do things I was never comfortable doing. Reaching out to people, building connections & showcasing my work.
The whole 'building in public' on Twitter is such an inspiration and it's not only limited to building products but people do get first clients, breakthroughs, jobs, and many other opportunities.
Every day my feed is filled with people's achievements, milestones & the next big thing they are working on.
Janine started a $50MM Venture Fund, Sharath got a job at 'Product hunt', and Arvid sold his second book "The Embedded Entrepreneur" to 185+ people in 6 hours.
Twitter has endless possibilities that people should take leverage of.
This month I have a very special guest - Masooma - she is a SaaS content writer & has worked with some amazing companies like Trello, Databox, Hootsuite & more. I’ve seen her for a very long time how she connects & builds relationships on Twitter. So, I did a little talk with her 👇🏻
Ritika: Masooma, tell us a little bit about when did you started Twitter & why?
Masooma: I made a Twitter profile for myself back in May 2018, but it wasn't until Aug of that year that I started using it actively. My aim back then was to get more work opportunities as a friend shared the platform can help with that.
It's only after having engaged actively on Twitter that I realized there's more to it than getting more clients.
Ritika: How did Twitter change your life? Did you land on any amazing opportunities or clients, what were they?
Masooma: Twitter has helped me 'get out there.' My target audience recognizes me as a SaaS writer they can work with.
With the content I'm creating (both tweets and external content that I share such as client work and my blog posts), I'm also able to gain my audience's trust.
On top of that, I've made some excellent friends (such as yourself) and got several good opportunities such as hosting Twitter chats, tons of referrals, joining podcasts, creating my course, and so on from Twitter -- thanks to the community I've built and am part of.
Ritika: You’ve worked a long way. What is your secret behind success on Twitter?
Masooma: There's no secret, honestly. What's helping me though is being consistent in showing up and engaging with people -- this includes commenting on and sharing their content, engaging with them in Twitter chats, and, often, taking the relationship to the next level by DMing them.
The approach helps me get on people's radars. They eventually recognize me, appreciate the content I produce, and we build strong relationships, which is key to success on all social platforms.
Ritika: What matters most: number of followers or number of connections?
Masooma: I'm not a numbers person when it comes to Twitter. But, if I were to pick one, I'd choose the number of 'meaningful' connections on the platform. The reason: connections are people you're truly connected with/engaging with -- not just following.
Ritika: What are your tips for people starting out on Twitter?
Masooma: ✅ Don't overthink it. Create a profile, fill in the details thoroughly and decide what you'll talk about (super necessary so your account + tweets, in short, your objective, is focused, which makes it easy for people to remember you).
✅ Engage more. You don't have to be tweeting round the clock. What's important is to show up. You could leave comments, join a Twitter chat, or anything like that.
✅ Be yourself so your unique voice comes across. This is helpful for gaining others' trust and saving yourself from coming across as robotic. Also, share behind-the-scene content whenever you can. Again, for earning your audience's trust and showing your human side.
Ritika: What to keep in mind when creating content for Twitter?
Masooma: For creating content on Twitter, start with identifying topics you want to talk about. Pick 2-3 topics then think of what you know about them. Write down whatever comes to your mind. You'll see that you'll have a list of tips, takeaways, and lessons learned to share. There you have it! Polish the content into tweets and you're all set.
Here’s what you cannot miss by Masooma 👇🏻
How to Build Authentic Twitter Relationships & Win Clients
Twitter Marketing Strategy
“In the end, take it easy & don’t get overwhelmed” 🐦
This is the advice I would take - choose your goals 🎯
This is how you can build numbers & be relevant 👀
Challenge yourself to be consistent for at least 2 months 📆
Great thread on what type of tweets go viral 🧵
Some musings 🥁
🤯 Look how Emma documented her journey on Twitter from 2018 & gained 65,000 followers in a year just by being relevant & consistent.
Here’s a great piece by Kushaan Shah - Will Twitter's Super Follows Feature Be a Hit?
It’s from last year but I re-read it always - Consistency by Richard Awoyemi
Sahil has created a list of 150+ resources for breaking into VC that you can download for free 👉🏻 here.
Oh! I’m validating my next product idea & looking for some beta testers if anyone’s interested 😉👉🏻 here.
Until next time! 👋
👋 PS: I’m Ritika founder, product marketer and advisor for early-stage startups, find more here or connect with her here. If you’re a first-time founder looking for curated resources, download here. If you enjoyed this post, read the past issues here. You can also promote your product in this newsletter.
A big thanks for reading & sharing!