Consistency in Creator Economy ๐
The fear of giving up, lacking ideas, taking too much time and not meeting expectation.
Hey everyone๐, welcome to the 12th newsletter.
This is the tweet๐๐ป that made me think how much time I've spent this year writing & some way getting into the creator economy.
Currently, Iโm in the โoutwardโ season.
The first time I heard about the word Creator Economy was through Marinaโs YouTube Channel (Founder of LinguaTrip) back in 2018 (ya! I still remember it).
Over the years, while building my marketing agency, learning, experimenting, building more products, I never thought of putting this phase-out in any form. Mostly because of various fears. Having limited belief & faith, and not letting it out. ๐คท๐ปโโ๏ธ
And thatโs what the creator economy is changing (especially for me).
If youโre building something, writing a blog, newsletter, podcast, creating content on social media, creating online courses or have a YouTube channel youโre part of the creator world.
But the key to the success of each content creator is consistency.
Consistency
Hereโs the valley of thoughts:
Start with excitement
Work with the same enthusiasm for a few days or weeks.
Hit a slow growth
The paradox of giving up or being consistent.
We tend to give up before reaching the initial growth point because we donโt believe in being consistent enough & the amount of success it can give us, and fears pushing us back.
I started this newsletter this March with a lot of excitement, content ideas and honestly, I did think of giving up not because I lack content ideas or it would be a failure but because I havenโt got to the point of expected growth yet. I havenโt hit the initial expectation Iโve desired.
And so many people leave their projects just for the same expectation.
So below are some factors & points you should take into consideration (as I have) to get the motivation as a content creator.
Consistent content creation (CCC)
As a creator, content idea generation is the key to meet expectations fast. If you keep producing content that people enjoy & are relevant to them, people will share & build up engagement, leading to growth.
Look how your favourite YouTubers, TikTokers, Instagrammer, or writer (and other creators) spend time being on top with their content, consistently.
Consistency gives long-term benefits
You might have heard the key to success is consistency & which takes time. Each time I thought about giving up writing (especially this newsletter) I thought there are few more steps to reach where I want to be and I can be consistent.
You never know what a little bit of push can give you a long-term benefit.
In a long run, youโll build up a library of content people want to share & come back to read. Building retention & aptitude reduces efforts & increases efficiency and visibility.
Expectation
What you initially expect with the growth happens when you go long enough with consistency.
But then there is a paradox if youโre not able to meet expectations - whether to keep going or to give up.
"Don't stop working, before it starts working." -ย Jack Butcher
Giving up shouldnโt be an option. If you see things arenโt working out, change the plan, move from A to B or try things differently. You never know which one will hit the point ๐ฏ.
In the end,
Itโs also the process you need to enjoy. Worrying about when & how and running behind perfectionism will lead you nowhere - eliminate disappointments.
โWhen you fall in love with the process, not the product you donโt have to wait to give yourself permission to be happy, you can be satisfied anytime your system is runningโ -ย Atomic Habitsย by James Clear.
Remember consistency has
unexpected results,
takes unexpected time &
gives long-term benefits.
Some musings ๐ฅ
I wrote an article about A Strategy to Help You Launch Any Product Successfully for The Startup ๐๐ป. The biggest achievement because till a few months back I couldnโt write anything.
I just discovered a great alternative to Typeform (I wanted to move after they announced the changes in their plans as, currently, Iโm not interested in paid plans) & itโs called Tally.so which looks a lot like Notion, check out here.
Thereโs a tool called Typefully created by Mailbrew through which you can schedule your Twitter thread & itโs for free. It also gives you a live preview of your thread while you write it.
My last newsletter about Clubhouse has reached its heights, had the most views & sign up through it. If you havenโt read it, here.
Appreciation ๐งต
Until next time ๐.
๐ PS: Iโm Ritika founder, product marketer and advisor for early-stage startups, find more here or connect with her here. If youโre a first-time founder looking for curated resources, download here. If you enjoyed this post, read the past issues here. You can also promote your product in this newsletter.
A big thanks for reading & sharing!